The pandemic forced companies to speed digital transformation and adapt to a virtual world. Customers are now rewarding those that offer the best experiences and engage authentically. To succeed in the next era, businesses and marketers must meet new expectations and build new strategies and skills.
Guides
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Developing an Ethical Technology Mindset
Technology has become central to how all companies — not just tech companies — run their businesses and compete in the 21st century. At the same time, the pace of change, increased uncertainty, and the rising demand on organizations to address societal challenges have pushed the issue of ethical and trustworthy technology to the top of the executive agenda.
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How Work Will Work in the New Normal
Up-to-date ideas and strategies for leaders coping with the still-shifting transformation of the workplace.
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The Leading Change Balancing Act
Understanding the underlying forces, staying steady, and seizing opportunities in an era of constant organizational change.
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The Manager’s Guide to Planning the Return to Work
A set of guidelines to help leaders with a first-time-ever people management challenge — the post-COVID workplace.
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Executing Successful Change Management
Leadership Collection Changing the direction of a company or a project can be a harrowing process, because it often means changing management practices and methods. Many people resist change, particularly if it challenges their day-to-day work life. This collection of articles from MIT Sloan Management Review examines strategies around how to do change right, from agile management processes to creating new cultures as an intentional effort to starting the implementation in areas of the organization with the highest cultural readiness.
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How Winning Teams Work
Leadership Collection How can managers establish a framework for productive teamwork — one in which team members can work together with enthusiasm? This collection of articles from MIT Sloan Management Review examines how to build teams that utilize each member’s talents, play to team members’ strengths, and help the company prosper.
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Putting People First
Leadership Collection Emotional intelligence — self-awareness, emotional self control, and empathy in relationships — is a critical factor in leadership. This collection of articles from MIT Sloan Management Review looks at ways that emotionally intelligent leaders read their workforces, create meaning in the day-to-day experience, and make it safe for employees to share problems or ideas.
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Negotiating Acquisitions and Partnerships
Leadership Collection How can leaders increase their odds of having successful negotiations? This collection of articles from MIT Sloan Management Review examines the many stages of negotiation, from evaluating potential partners and valuing the deal to providing protection from lies during the bargaining process and managing the ongoing relationship.
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Sharpen Your Strategic Thinking
Critical thinking — meaning the ability to transcend bias and partial information to draw from objective analysis of facts to form a judgment — is one of the more challenging skills for managers to cultivate. This collection of articles from MIT Sloan Management Review examines the ways to use data to supplement instinct, the importance of looking out for potentially important weak signals, and the ways to incorporate critical thinking into an organization overall.