Keeping Apace on Digital Transformation
Digital strategies must tackle two questions that are shrouded in uncertainty: What can data and digital technologies do to help us solve customer problems? And, what solutions will customers find valuable? This collection of articles from MIT Sloan Management Review examines the ways in which organizations should experiment and engage with customers to find the best way forward.
Articles included in this collection:
Digital Transformation Opens New Questions — and New Problems to Solve
By Hal Gregersen
Goodbye Structure; Hello Accountability
By Jeanne Ross
The Nine Elements of Digital Transformation
By George Westerman, Didier Bonnet, and Andrew McAfee
Rise of the Strategy Machines
By Thomas H. Davenport
Is Your Company Ready for a Digital Future?
By Peter Weill and Stephanie L. Woerner
Improving Your Digital Intelligence
By Jacques Bughin, Tanguy Catlin, Bryce Hall, and Nicolas van Zeebroeck
Five Myths About Digital Transformation
By Stephen J. Andriole